Fragrances can be

cruelty-free and affordable

take a spritz

SPF protection for your child

with Attitude Mineral Sunscreen

I choose mineral cream

100% natural vegetable oils

take care of your hair

i want to nourish my hair

Fragrances can be

cruelty-free and affordable

take a spritz

SPF protection for your child

with Attitude Mineral Sunscreen

I choose mineral cream

100% natural vegetable oils

take care of your hair

i want to nourish my hair

The truth is, Everyone Loves This Makeup

Add natural warmth to your face with mineral colors and light texture

discover pacifica brand

Fragrances can be

cruelty-free and affordable

take a spritz

SPF protection for your child

with Attitude mineral sunscreens

I choose mineral cream

100% natural vegetable oils

take care of your hair

i want to nourish my hair

The truth is, Everyone Loves This Makeup

Add natural warmth to your face with mineral colors and light texture

discover pacifica brand
Untitled design12

Be pure. Be you.

Hey! We are twin sisters and activists driven by empathy for animals and the planet. We want to save animals from cruel testing in the beauty industry. Our beauty box is always clean, cruelty-free and free of animal ingredients.

We believe that cruelty-free beauty is simple and possible! Our mission is to help you carelessly buy cruelty-free cosmetics in one place.

 

MEET US
Untitled design12

Be pure. Be you.

Hey! We are twin sisters and activists driven by empathy for animals and the planet. We want to save animals from cruel testing in the beauty industry. Our beauty box is always clean, cruelty-free and free of animal ingredients.

We believe that cruelty-free beauty is simple and possible! Our mission is to help you carelessly buy cruelty-free cosmetics in one place.

MEET US
Untitled design12

Be pure. Be you.

Hey! We are twin sisters and activists driven by empathy for animals and the planet. We want to save animals from cruel testing in the beauty industry. Our beauty box is always clean, cruelty-free and free of animal ingredients.

We believe that cruelty-free beauty is simple and possible! Our mission is to help you carelessly buy cruelty-free cosmetics in one place.

MEET US

What Customers Say About Us

Ivana Š.

Everything from mascara to hair color thrilled me! I am a regular customer because of the great products, but mostly because of the owners who are approachable, friendly and informed about the products.
I warmly recommend it to everyone!

Pia H.

When you look for vegan products on store shelves, you find them on one page. Well, that's what I call a web store!

Mirna M.

Super helpful team and excellent curated selection of cruelty free / vegan / handmade care products, every time I explore something new that I haven't tried

What Customers Say About Us

Ivana Š.

Everything from mascara to hair color thrilled me! I am a regular customer because of the great products, but mostly because of the owners who are approachable, friendly and informed about the products.
I warmly recommend it to everyone!

Pia H.

When you look for vegan products on store shelves, you find them on one page. Well, that's what I call a web store!

Mirna M.

Super helpful team and excellent curated selection of cruelty free / vegan / handmade care products, every time I explore something new that I haven't tried

Be a Part of Our Cruelty-Free Community

Be a Part of Our Cruelty-Free Community