Empathy for animals, community for you.

Be pure trgovina se zatvara, ali naša misija ne prestaje. Ljubav prema životinjama ne dopušta nam da prestanemo buditi svijest ljudi, educirati,  pričati o testiranju kozmetičkih industrija na životinjama i otkrivati vam cruelty-free proizvode i brendove.

Jako nas veseli obavijstiti vas da

Be pure postaje cruelty-free magazin. 

Cruelty-free proizvodi su sniženi do isteka zaliha.

Hvala vam što birate cruelty-free.

 

Rasprodaja kozmetike nježne prema koži, planeti i životinjama

kupi odmah

Odvažni ekstrakti cedrovine i aromatičnog pačulija najelegantniji su duo u svijetu mirisa

svjedoči o prirodi na vrhuncu

Holistički beauty ritual -26%

odaberi rose queen valjak za lice

Holistic beauty ritual

which cares for your skin on multiple levels

discover the healing properties of rose quartz

🎁 Darujemo vam 🎁

kupite 2 bilo koje četkice za zube od brenda The Humble i dobivate četkicu za jezik od bambusa na poklon

izaberi eko četkice

Rasprodaja do isteka zaliha

dezodorans bez aluminija i toksičnih sastojaka obogaćenom magnezijem i aktivnim ugljenom neutralizira neugodan miris i održava vas svježima

kupi sada

Odvažni ekstrakti cedrovine i aromatičnog pačulija najelegantniji su duo u svijetu mirisa

svjedoči o prirodi na vrhuncu

Regeneratori za kosu bogati antioksidansima, proteinima, biljnim masnoćama, certificirani da su bez kemikalija i sigurni za vas i okoliš

odaberi prema svojem tipu kose

🎁 Darujemo vam

kupite 2 bilo koje četkice za zube od brenda The Humble i dobivate četkicu za jezik od bambusa na poklon

izaberi eko četkice

Regeneratori za kosu

bogati antioksidansima, proteinima, biljnim masnoćama, certificirani da su bez kemikalija i sigurni za vas i okoliš

odaberi prema svojem tipu kose

Rasprodaja do isteka zaliha

dezodorans bez aluminija i toksičnih sastojaka obogaćenom magnezijem i aktivnim ugljenom neutralizira neugodan miris i održava vas svježima

kupi sada

🎁 Darujemo vam 🎁

kupite 2 bilo koje četkice za zube od brenda The Humble i dobivate četkicu za jezik od bambusa na poklon

izaberi eko četkice

Regeneratori za kosu

bogati antioksidansima, proteinima, biljnim masnoćama, certificirani da su bez kemikalija i sigurni za vas i okoliš

odaberi prema svojem tipu kose

Rasprodaja do isteka zaliha

dezodorans bez aluminija i toksičnih sastojaka obogaćenom magnezijem i aktivnim ugljenom neutralizira neugodan miris i održava vas svježima

kupi sada
Untitled design12

Be pure. Be you.

Hey! We are twin sisters and activists driven by empathy for animals and the planet. We want to save animals from cruel testing in the beauty industry. Our beauty box is always clean, cruelty-free and free of animal ingredients.

We believe that cruelty-free beauty is simple and possible! Our mission is to help you carelessly buy cruelty-free cosmetics in one place.

 

MEET US
Untitled design12

Be pure. Be you.

Hey! We are twin sisters and activists driven by empathy for animals and the planet. We want to save animals from cruel testing in the beauty industry. Our beauty box is always clean, cruelty-free and free of animal ingredients.

We believe that cruelty-free beauty is simple and possible! Our mission is to help you carelessly buy cruelty-free cosmetics in one place.

MEET US
Untitled design12

Be pure. Be you.

Hey! We are twin sisters and activists driven by empathy for animals and the planet. We want to save animals from cruel testing in the beauty industry. Our beauty box is always clean, cruelty-free and free of animal ingredients.

We believe that cruelty-free beauty is simple and possible! Our mission is to help you carelessly buy cruelty-free cosmetics in one place.

MEET US

What Customers Say About Us

Ivana Š.

Everything from mascara to hair color thrilled me! I am a regular customer because of the great products, but mostly because of the owners who are approachable, friendly and informed about the products.
I warmly recommend it to everyone!

Pia H.

When you look for vegan products on store shelves, you find them on one page. Well, that's what I call a web store!

Mirna M.

Super helpful team and excellent curated selection of cruelty free / vegan / handmade care products, every time I explore something new that I haven't tried

What Customers Say About Us

Ivana Š.

Everything from mascara to hair color thrilled me! I am a regular customer because of the great products, but mostly because of the owners who are approachable, friendly and informed about the products.
I warmly recommend it to everyone!

Pia H.

When you look for vegan products on store shelves, you find them on one page. Well, that's what I call a web store!

Mirna M.

Super helpful team and excellent curated selection of cruelty free / vegan / handmade care products, every time I explore something new that I haven't tried

Be a Part of Our Cruelty-Free Community

Be a Part of Our Cruelty-Free Community