This list only includes brands that you can be sure are cruelty-free .The list includes brands that do not conduct animal testing or fund animal testing, and supply raw materials only from suppliers who have been tested as non-cruel. This means that the brands on the list have confirmed that their company, their suppliers or any third party do not conduct animal testing on their finished products or ingredients.
They are on the list nor do they find brands sold in mainland China where testing is required by law.

Criteria of brands without cruelty

All brands on this list are checked as non-cruel, which means:
Finished products: Their finished products are not tested on animals by the company or any other company.
Ingredients: Their ingredients have not been tested on animals by the company or any other company.
Suppliers: Their suppliers do not test ingredients, raw materials or finished products on animals.
Third parties: No third party tests its finished products or ingredients on their behalf.
Mandatory by law: The products are not tested on animals where required by law and are not sold in mainland China.

Can't find the brand on this list? The brand you are looking for may be on the list of brands that are not cruelty free or located in the gray area.

Find out here how to switch to cruelty-free cosmetics.

How to read the list?

If the brand is completely vegan, then all the products it offers do not contain any ingredients of animal origin in addition to the brand name have in the label: (V). Other brands have vegan options on offer.

If the brand is owned by the parent company conducting the testing, the brand is on this list. This means that brand X is without cruelty, but is owned by company Y, which does not meet cruelty-free criteria.

What does the term “animal testing” mean?

Animal testing companies use large laboratory facilities where they have various types of animals that have been bred to test the product and the ingredients it contains. Animals in laboratories live in cages all their lives, have no freedom of movement and control over their lives and do not socialize with other animals. Many die from panic, stress, malnutrition, careless handling, or side effects from tests.

Animal testing is any scientific experiment or test in which living beings are forced to be exposed to something that could harm them. pain, suffering, stress, and lasting mental and physical harm. Animals on which tests are carried out they are intentionally damaged and are usually killed at the end of the experiment.

What does it mean that a product is “cruelty-free”?

The term "no cruelty" is widely used, often misused, and means products that have not been tested on animals. If the product says "this product has not been tested on animals" it may be easier, but this means that the product may not have been tested on animals, but the ingredients of the product that make up the finished product are. To make the product without cruelty it should not pass any form of animal testing at any time during creation. Usually companies test a product on the way to its creation and use ingredients that have been tested on animals by third parties. Brands that are non-cruel do not buy raw materials from a supplier that tests on animals, products and product ingredients are not tested on animals by third parties and the company itself does not test on animals.

How do you know if a product is safe without cruelty?

Many companies do not use official rabbit logos that are not affiliated with an official organization such as the Leaping bunny because it is simply too expensive.
It is important to recognize logos that we can trust. There are 3 rabbit logos which denote products without cruelty, and these are logos from official organizations (PETA, Choose Cruelty-Free and Cruelty-Free International).

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100% Pure

7th Heaven

A

ABBA (V)

Acorelle

Acure(V)

Adaptology (V)

Afya

Aphrodite

He said

Akane

Alba botanica

Alima pure

Alkemilla

Allegro Natura (V)

Alphanova

ALPINE organics

Altruist 

Alva

Alverde

alviana natural cosmetics

I love how I am (V)

Anastasia Beverly Hills

Angel Minerals (V)

Anthyllis

Antipodes

Antonym Cosmetics

To Skincare

Apeiron

Aquatadeus

Arbonne (V)

Arctic Fox Hair Color (V)

Ardell

Arf

Argan +

Argital (V)

Ariana Grande Parfemi

Aromara

Aromatic

Atea

ĀTHR Beauty (V)

Attitude (V)

AU Natural (V)

Aubrey Organics

Aura Makeup

Authentic Beauty Concept (V)

Avalon Organics

Aveda (V)

Avril

Awake Skincare

Axiology (V)

Ayluna (V)

B

B. tan (V)

Babaria

Babylove

Badger Balm

Balea - gray zone (avoid testing unless legally required)

Balm Balm

Barry M V)

Baylis & Harding

Beauty Formulas 

beauty blender

beBIO (V)

Bell HYPOAllergenic (V)

Beltàbios

BEMA Cosmetics (V)

Ben & Anna (V)

Benecos 

Benecos

Benton 

BeOnMe (V)

Beplain 

Berano

Beverly Hills Formula 

BH Cosmetics 

Bielenda

BI ES (V)

Bio Happy (V)

BIO: VÉGANE (V)

Biobase 

Biofficina Toscana

Biolaven

Biolù (V)

biomedical

Bio-Oil 

Biorepair (V)

Biosilk 

Biosolis (V)

Bioturm 

BIOTURM

Biovitalis 

BIRKENSTOCK Natural Skincare (V)

Bjobj (V)

Blanx (V)

BodyBoom (V)

boho green make-up

Bondi Sands 

Botanic Therapy

Brushworks 

Bulldog (V)

Burt’s Bees

Bye Bye Blemish 

C

Carl & Son (V)

Carmex

Catrice 

CATTIER Paris

Cupra wax

CHI 

Quid (V)

Ciaté 

CL (V)

Cleopatra 

CMD natural cosmetics

Cocosolis (V)

CODEX BEAUTY LABS (V)

Colab (V)

Color WOW 

Colourless

Comodynes 

Free body

Cosrx

Caramel Color

Crazy rumors (V)

CTZN 

Curapil 

C

Charlie

Chupko

D

dea flowers

I declared 

Delia Cosmetics 

Delilah (V)

dentabs. (V)

DeoDoc (V)

Dermablend

Dermalogica

DevaCurl

Dirty Works Beauty

Docolor Brushes

Dolma Fragrances (A)

Olea Toscana

Dose of Colors

Sweet Angevines (V)

Dr Irena Eris

Dr. Barbara Sturm

Dr. Botanicals

Dr. Brite

Dr. Bronner’s

Dr. Dennis Gross

dr Hauschka

Dr. KONOPKA'S (V)

Dr. Organic

dr Sheller (V)

Dr. Stribor

E

E.L.F(V)

Earth Line (V)

Ebelin

ECO Cosmetics (V)

Eco minerals (V)

Ecodenta 

Ecooking (V)

ECHOES (V)

EcoTools  (V)

Ecover (V) 

Eden (V)

ELF cosmetics (V)

Eliah-Sahil (V)

Emani

Embryolisse

Emma Hardie

Encian 

Erborian

Ere Perez

Essence

BE (V)

Estelle & Thild 

ETHER (V)

Eternal (V)

Eveline

Everyday Minerals (V)

Evolve Organic Beauty (V)

EX1 Cosmetics

F

​fanola 

Faith in Nature (V)

Butterfly (V)

Farmacy

Farsali (V)

Fenty Beauty

Flora & Curl

Floral Street (V)

Florame

Laboratory FlosLek

FLOW cosmetics

Freeman

Fudge

FUN! ETHIC (V)

Rage

G

Natural gaia

Gallinée (V)

Garnier

Geek & Gorgeous 

Georganics (V)

GlinaSi

Ch

GO&HOME (V)

Golden Rose

Goodin by Nature (V) 

Gosh 

Green People 

GRN – Shades of nature

Grown Alchemist

Gyada Cosmetics (V)

H

HAAN

Hands On Veggies (V)

Harvey Prince (V)

Hask

Hawaiian Tropic 

Hawkins & Brimble 

HEJ ORGANIC (A)

Hello (Colgate) (V)

Hello Sunday

Hello sunday (V)

Hemptouch (V)

Herbatint (V)

Herbivore Botanicals (V)

HILLINGER COSMETICS  (V)

Himalaya

Hourglass

Huda Beauty 

human + kind  (V)

Humble Brush (V)

Hurraw! (IN)

Huygens

Hydrophil (V)

I

I love…cosmetics (V)

I PROVENZALI (V)

I  Heart Revolution 

i+m natural cosmetics (V)

Ikoo (V)

Immortal (V)

iN.gredients

INARI Arctic Cosmetics (V)

INC.redible

Inglot 

INIKA (V)

Iroha nature (V)

IsaDora 

IT cosmetics 

iUnik 

J

J.Cat Beauty

JĀSÖN 

Jeffree Star Cosmetics

Jessa 

John Masters Organics 

Juice Beauty

Jumiso

K

Calodont 

Kanabigerol (V)

Kat Von D Beauty (V)

Keune (V)

Kind Natured (V)

Kiss My Face 

Kivvi (V)

Klairs 

Kneipp 

Korff 

Korres 

House of Magic Grass

Kylie Skin (V)

L

L.A. Girl

the croa

The Skin (V)

Vanilla

L'Adria

Angelica

will wash

The Color Couture (CCAA) (V)

The herbarium

Leonor Greyl

Lethal Cosmetics (V)

Le Labo

Lily Lolo

Lime Crime (V)

Living Prrof

Logona

LolaVie (A)

Lumene

Lurk

Lush

LVX (V)

Logona

Lady Green (V)

Lamazuna (V)

La Saponaria

The Herb of the Dead (V)

LITTLE SIBERICA (V)

Luvos (V)

M

Macadamia (V)

Mad Beauty 

Madara

Make Me BIO 

Makeup Obsession

Makeup Revolution

MANETIK (V)

Marcels Green Soap

Mario Badescu 

marvis

MaterNatura (V)

Medik8 (V)

Balm 

Melvita

Mesauda Milan 

MICARAA (V)

Milani 

Milk Shake 

Mizon 

Molton Brown 

World 

Moroccanoil 

Mr Bear Family 

MUA Makeup Academy (V)

London (V)

Murad

Murumuru (V)

Mustela (V) 

My Magic Mud (V)

My White Secret (V)

N

N ELEMENTS natura

Nabla Cosmetics

Nacomi

Nailberry

Najel

Nanogen

NAOBAY (V)

Nashe 

Natessance

Natracare (V)

Natura Siberica

Nature Box (V)

Naturigin

of course by evita (V)

Naturtint (V)

Nickel

Niod

NOELIE

Noelle (V) 

Nourish London (V)

Name

Nuud (V)

NYX

O

Nature's Worksheet (V)

Olaplex (V)

olive grove

Olivella 

Oliver (Labud)

Omorovicza 

One.two.free (V)

Opalescence (V)

Optima Naturals

Organic shop

Organic (Himalayas)

Original & Mineral (V)

Orlane 

Orly (V) 

I mean (V)

P

Pacifica (V)

Pacinos 

Pai Skincare (V)

Paul Mitchell 

Paul Penders (F)

Paula’s Choice 

Percy Nobleman 

Permetal (Labud)

But V)

Perricone MD 

PHB Ethical Beauty (V)

Phitophilos (V)

Phytorelax Laboratories

Pierre Rene 

Pilates 

Pink Sugar 

Planet Revolution (V)

Plident 

Polaar (V)

Primavera

Professor Herb (V)

Profusion Cosmetics

Provida (V)

Pulp Riot (V)

PUPA Milan 

PURE BEGINNINGS (V)

Pure Skin Food (V)

Pure=Beauty (V)

Pure97 (V)

Pureology (V)

Purito (V)

Purity Vision (V)

PuroBIO Cosmetics (V)

PUROPHI (V)

R

Radico (V)

Rahua (V)

Rasayana (V)

Rated green

Real Techniques (V)

réell'e

REN Clean Skincare

Lard 

Revitalash

Revolution

Revox

Rituals

RMS Beauty

Root Beauty (V)

rosal

Rosental Organics

Q

Which one

Kvarner

S

s.he

Dream natural cosmetics

SanDaWha (V)

Gentle&Safe

Sanitar (Labud)

Santaverde (V)

Sante

Sante Natural Cosmetics

Soap library (V)

Sativa Beauty (V)

SauBär

Marseille's soap

look at you 

Schmidt’s (V)

Sea Line (V)

SEINZ.

Shea Moisture

Sienna (V)

Sigma Beauty 

SILVAN

Simple

Sisi And Joe (V)

Skin & Tonic

SkinFairyTale (V)

Skintegra (V)

Smashbox

Smith & Cult

So…? Sorry Not Sorry (V)

SO'BiO etic

Soapwalla (V)

January sun

Sóley 

Soultree 

Speick

St. Tropez

Stop The Water While Using Me! 

Studio78 Paris 

STYX 

Subrina Professional

Suki Skincare 

Sundance

Suntribe 

Super Facialist 

Super Jon (Labud)

Brazilian Solar (V)

T

JOURNEY 

Tangle Teezer

Tannymaxx 

Tarte

Tata Harper

Tautropfen (F)

Taylor of Old Bond Street 

Tea Nature (V)

Teaology (V)

Technic 

Terra Naturi 

Treasures of the East 

THE BEEMINE LAB 

The Bluebeards Revenge 

The Body Shop 

The Chemistry Brand 

The Humble Co. (V)

The Library of Fragrance (V)

The Natural Family Co. (V)

The Ordinary

The Organic Pharmacy 

theBalm 

Tiama (V)

Tincture 

Tio

T-LAB (V)

Tołpa 

Tomorrowlabs

Tony Moly

Too Faced 

Tosama 

trend IT UP (V)

Trilogy 

True men skin care 

Truefitt & Hill 

Tukiki 

U

Ulola

Unique Beauty

Friends Friends

UpCircle (V)

us

Urban Decay

Urban Veda (V)

Ursa Major

Urtekram

Uvbio (V)

V

Valloloko (V)

Veg-up (V)

Verdesativa (V)

Versed (V)

Victor-Philippe

Victoria Beckham Beauty

Victoria cosmetics

Violet

Liberated Life

W

W7

WC-Sanitary (Swan)

We Love The Planet

Weleda

Whamisa

White Witch (V)

WildMint Cosmetics (V)

X

Xbc – Xpel body care 

Y

Yes To

Yogandha (V)

Youth to the People

Z

Zao Organic (V)

ZARKOPERFUME (V)

ZAO Organic Makeup

Ziaja

Zoeva

Zoya

Zuii ORGANIC

Zuzu Luxe (V)

Zeotex

Ž

Žana

Find out here which perfumes are not tested on animals.

Useful links and resources:

www.crueltyfreekitty.com/list-of-cruelty-free-brands/
logicalharmony.net/cruelty-free-brand-list/#S
ethicalelephant.com/product-brand-directory/