Do you know what you put on your face this morning? We don't mean the brand name or type of skin product, but what ingredients you put on your skin. If you turn over a moisturizer and see lanolin in the fine print, which many creams and lotions contain, it is a waxy substance made of sheep's wool that keeps the skin soft.
Meanwhile, those who swear by the restorative powers of keratin shampoo probably I can thank the hair, nails, horns and hooves of animals on their silky hairwhile your favorite red lipstick probably made it possible thousands of crushed cochineal insects.
Beauty without chemicals and from natural sources includes cosmetic products which we associate with the term pure beauty. Such beauty is becoming an increasing trend both in the world and in Croatia. The definition is difficult to formulate because consumers perceive the term differently. Some will say that it is vegan cosmetics, some that it is natural, some that it is environmentally friendly, and we agree with everyone. Either way, pure beauty is becoming increasingly popular and relies on mother nature.
As people have greater access to information about food production, they are less and less inclined to consume animal products. Thus, they begin explore products for skin and hair care, make-up products, etc. which encourages growing consumer interest and demand for vegan cosmetics.
Perceived as health-conscious people or very picky people when it comes to food on a plate, vegans are in trend.
Vegan cosmetic product means absence of animal ingredients, while “cruelty free” refers to a product that has not been tested on animals. It may be vegan product tested on animals or that the product is cruelty-free contains animal ingredients. Whereas it is easy to choose food that is vegan, it is more difficult for beauty products and therefore there is a great need for products to be labelled, for example PETA tag. Also, it is important to say that just because products are vegan does not mean they do not contain chemicals.
Many celebrities are vegans, so they encourage fans to become vegans, such as Beyoncé and Jay-Z - if not for ethical reasons, then for health and environmental benefits. In the 2018 report, the vegan food industry recorded 20 percent growth over the previous year, and sales peaked at $ 3.3 billion. (source: www.nytimes.com; New York Times)
The global vegan cosmetics market is projected to reach $ 20.8 billion by 2025, according to a new report from Grand View Research, Inc. Demand for vegan cosmetics among millennials is one of the primary drivers of growth in the market. Fast-changing cosmetic trends are affecting the global market as most consumers consider animal cruelty unethical and spread awareness against this act. Moreover, the adoption of natural substitutes, such as herbal personal care products, is in favor of the market.
Veganism is defined as a way of life that tries to exclude all forms of exploitation and cruelty of animals, whether for food, clothing or any other purpose. Therefore, there are no animal products in the vegan diet, including meat, eggs and dairy products. People choose to follow a vegan diet for a variety of reasons. This usually ranges from ethics to environmental concerns, but can also stem from a desire to improve health.
There are many benefits to a vegan diet. The vegan diet seems very effective in helping people naturally reduce calories which they eat, resulting in weight loss. A vegan diet it seems particularly effective in improving blood sugar control markers. They can too reduce the risk of developing type 2 diabetes, can improve heart health.
Over the last few years people have become more aware of what they put into their body and onto it more than ever before. As we have seen with the rapidly growing demand for plant foods, there is a shift in behavior in the beauty space, and vegan cosmetics are becoming increasingly popular with ethically conscious consumers.
All this has been noticed by manufacturers in the beauty industry. Namely, beauty follows food - many of the ingredients we use in food are also used for beauty, for example coconut oil, not to mention fruits and even vegetables.
Sales of vegan beauty products in the UK it grew by 38% in 2018and, a survey by the Vegan Society found that more than half (56%) of Britons now embrace vegan behaviors such as buying vegan products and checking that cosmetic products are cruel.
In the meantime, Google’s search for ‘vegan beauty’ in the UK has doubled every year since 2012. Globally, there has been a 175% increase in the launch of vegan cosmetics in the last five years. All signs point to a trend that shows no signs of easing.
Demand for vegan cosmetics among the younger generations, the so-called "Millennials", followed by Generation Z, are the primary stimulus to market growth.
Prohibition of the use of animal products such as hair, fur and other parts of animals in the production of cosmetics, as well as testing of products on animals in European countries encourages the growth of the market of plant-based cosmetics, and ethical business organizations. Also, the growing concern for health and safety, ie health awareness and environmental awareness of consumers is stimulating the demand for alternative cosmetics.
The ban on animal testing in European countries encourages the growth of the market for plant-based cosmetics.
By analyzing consumer behavior and preferences, companies innovate and launch new products to meet customer requirements. Moreover, consumer comfort is also addressed when designing a product and its packaging appearance. That is why manufacturers are increasingly using it for packaging packaging that can be composted or made from recycled material. Also, naturally derived products help reduce pollution and dependence on petroleum-based cosmetic products. Thus, cosmetics manufacturers add a greater share of value to the final product through their efforts and innovations in product production.
Common ingredients of animal origin found in beauty products include lanolin (wool grease), squalene (shark liver oil), carmine (crushed insects), gelatin (cow or pig bones, tendons, or ligaments), allantoin (cow urine), and placenta ( sheep organs). Find out about ingredients of animal origin in cosmetics here. Doesn't sound like something we'd like to put on our skin. The very thought of smearing animal parts in beauty products can be terrifying.
Perhaps the biggest benefit of the vegan beauty movement is that it encourages consumers to review the ingredients. It is predicted that consumers will continue to look for more ethically and environmentally friendly products. And so the search for the terms natural cosmetics, vegan cosmetics or organic cosmetics will continue to grow in the Google search engine and in Croatia.
Can veganism save the future? It can - as millennials gather knowledge about harmful chemicals and safer alternatives, it will be passed on to future generations who will thus be raised in an increasingly conscious way.
The term vegan cosmetic product can be understood differently, or it can be wrongly assumed. Some will think it is a natural product, some will think it is a vegan product. None of these assumptions are correct! We clarify the doubts of the term that is becoming more and more popular when it comes to cosmetics.
WHAT IS A VEGAN COSMETIC PRODUCT?
Veganism is not just a choice of diet, but a lifestyle. This includes the selection of cosmetic products. The skin is one of the most exposed parts of our body, in contact with the environment, while it is also part of our body.
The idea of a vegan product in cosmetics is to product does not contain any animal ingredients or animal derivatives. Animals they don’t have to suffer and die to have what we want. What our skin needs can be found in nature. Today, there is a growing selection of vegan products in cosmetics, which can be very tricky. Namely, in food we will easily recognize that the product does not contain milk, eggs or honey. When we talk about cosmetics, it is difficult to recognize which product is actually vegan. Reading the ingredients of the product, we do not know how to recognize most of the ingredients and thus do not understand what is in the product. These include ingredients such as honey or beeswax, gelatin, lipstick, lanolin, collagen. In this topic we will mention only a few. The ingredient is a lot and we will write about it in another article.
WHAT ARE ANIMAL INGREDIENTS IN COSMETIC PRODUCTS?
Animal ingredients in cosmetic products are those from a direct or indirect animal source. They can be taken from animals that are alive or from those that have been killed to get the ingredient. These ingredients are animal remains. The ingredients that are taken indirectly are those from live animals - honey, beeswax, shellac and lanolin. The companies claim that such products are natural and that the animals do not suffer. But vegan products avoid all ingredients that have to do with animals.
VEGAN PRODUCT VS. NATURAL PRODUCT
The product is defined as natural if it consists mainly of any plant, mineral or animal ingredients. These products are often not regulated by any entity and they may also contain a certain percentage of synthetic ingredients. read the list of ingredients well, keeping in mind that they are those at the top of the list contained in a higher percentage. It is important that the first ingredients of the list are natural.
Also a vegan product does not necessarily have to be natural. Vegan cosmetics may contain several artificial components that are also found in common cosmetic products. The only difference is what vegan cosmetics do not contain substances of animal origin.
vegan cosmetics does not mean natural cosmetics
VEGAN PRODUCT VS. VEGETARIAN PRODUCT
Let’s clarify the concept of vegan product and vegetarian product. What's the difference? Vegan product is the one who does not contain ingredients such as eggs, dairy substances, beeswax and honey. While vegetarian product does not contain ingredients that were part of the animal, but may contain the ingredients we mentioned in vegan products.
vegan cosmetics are those that do not contain anything obtained or produced from living or killed animals
VEGAN BRAND VS. VEGAN PRODUCT
Some of the brands may offer products that are vegan, but that the brand itself is not vegan. What does that mean? Namely, bthe rand may offer products that do not contain any animal ingredients and products that contain.
HOW TO DIFFERENT VEGAN COSMETIC PRODUCTS FROM OTHERS?
Vegan products contain recognizable logo or stamp which clearly indicates that it is a product that is free of animal ingredients or a brand that offers all products without animal ingredients. We bring you the most famous labels.
CAN A PRODUCT BE VEGAN WITHOUT CRUELTY-FREE?
Yes! We have made a presentation to clarify these concepts.
It's a vegan product only the label describing the product which does not contain animal ingredients. If we were to talk about the quality, effectiveness of the product or substitute ingredients, we can see that not every vegan product is equal. A vegan product does not mean that the product contains organic plant ingredients, and some may contain chemical ingredients that replace animal ingredients. We can describe it as vegan food; not all food is healthy and natural, but may be treated with chemicals. It is not the same whether we grow lettuce ourselves or buy it in a store. Therefore, it is best to read the ingredients of the product, if the product is not stamped as organic.
IS VEGAN COSMETICS BETTER FOR THE ENVIRONMENT?
Because vegan skin care there are no by-products of animal origin, it is less harmful to the environment. Cosmetic products containing by-products of animal origin lead to many problems such as air pollution, water pollution, deforestation, soil erosion and climate change. Vegan cosmetics are most often packaged into recycled or biodegradable material and that makes it even better for the environment. For the nature that gives us so much, we must give it back!
Switching to vegan cosmetics is like adding positivity to your beauty regimen. Do good for animals and the environment while taking care of your skin. This will surely lead us to a better future.
IS VEGAN COSMETICS BETTER FOR THE SKIN?
Vegan products they are more suitable for sensitive skin - Vegan beauty products are considered superior because have fewer ingredients, are also much gentler.
In addition, many vegan products gluten free, which can be useful for people suffering from celiac disease and various skin diseases. Vegan makeup gives you a more natural, healthier look because it is used with natural ingredients, such as mineral dyes.
Raise your hand if you want your skin to feel softer and look younger - this is a unanimous request!
Whether you’re looking for skin care products that will deeply hydrate your skin without leaving it oily, or you’re trying to find beauty products with a strong anti-aging effect, you might find such products in a vegan offering.
Although many drugstores and luxury brands add ingredients such as sulfates to their beauty products (including moisturizers, conditioners, and lip balms), vegan alternatives almost never contain such ingredients. This allows vegan skin care products to do a much more effective moisturizing job than their usual counterparts. What’s more, vegan beauty products can provide excellent anti-aging results for your skin thanks to its natural formula. By using a combination of antioxidants, vitamins, minerals and botanical extracts, vegan skin care products can help rejuvenate your skin and achieve a healthy glow! Because vegan products use herbal materials, they can hydrate, nourish and protect your skin without the side effects of strong chemicals which positively affects the whole body.
Animal ingredients can be rough and clog pores, so vegan products are a soothing alternative. Moreover, ingredients of plant origin many vegan formulas contain more vitamins, minerals and antioxidants to repair and hydrate the skin. You feel far healthier if you eat food in its natural state - and the same logic applies to skin care. Your skin will thrive if it is nourished with natural, vegan ingredients.
In the minds of modern consumers, excellent cosmetics complement a healthy planet. Veganism has therefore permeated the society that is here to stay, forcing all cosmetic brands to use ethical strategies without compromising the quality of their products. Although consumers focus on pure ingredients, they want their products to be very effective. Attractive packaging of course remains an added advantage.
In a way, it is important that vegan cosmetics be as effective and appealing as their synthetic counterparts. However, consumers expect sustainability from them. With the prediction that the vegan cosmetics market will grow incredibly, FMI (Future Market Insights) believes that this trend should no longer be considered a niche. Veganism, sustainability, animal rights and ethical concerns are urgent issues that will remain with us here.